Dallas DMA Billboard History and Restrictions
This 14x48 digital bulletin located at Central Expressway (75) and Bethany allows a reach into McKinney, Allen, Plano, and Richardson demographics along with a gigantic commuter population.
This 14x48 digital bulletin located on SH 121 reaches traffic to and from Frisco, Plano, Allen, Mckinney, and the Dallas N. Tollway. 121 feeds directly into the north entrance of DFW International Airport.
Dallas proper, specifically the traffic arteries, is very well covered in 14x48 bulletins. 50 Digital Billboard permits were granted for existing locations. However, new billboard locations have not been allowed since 2000.
Richardson has never allowed billboards. Therefore, 6 miles of heavy commuter traffic along Central Expressway (75) and a 2020 population of 127,257 remains unreachable.
Frisco has never allowed billboards. Frisco has a growth rate of 71.1% over the last 10 years and has outpaced every other US city. A 2020 population of 215,060 go largely unreachable in a significant part of their commute.
Plano's static bulletins are restricted to 10 x 30. This impacts 4.6 miles of Central Expressway (75) and a 2020 population of 288,539.
McKinney has very few static bulletins and they are restricted to 10 x 28. This impacts 8.8 miles of Central Expressway (75) and a 2020 population of 195,342.